Not A Playbook - The NEW WeTransfer book.

In Not a Playbook, Tzortzis explores how brands can grow without sacrificing integrity, told through the story of WeTransfer— a company that became a beloved brand (and won an Oscar) by prioritising creativity, trust, and long-term thinking over marketing trends and algorithms. With insights from co-founder Bradfield, as well as artists like FKA twigs and Riz Ahmed, this book unpacks how entrepreneurs can build something that resonates, not just sells.